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TRIUMPH FOR AGENCY SMYLE WITH DUAL DEALERS CONFERENCE: PEUGEOT CITROEN
As the two major industrial brands belong to the French group PSA Peugeot SA and its name came from Citroën SA), Smyle has used the same location and sharing of costs for organizing the event, the agency has therefore been responsible for all areas of management content, invitations, presenter coaghing, set design, catering and so on.
The objective of Smyle was to bring the presenter to the public, creating a synergistic environment.